Getting ready to launch
Think through monetization before launch, from the role of ads in your product to the moments that could feel natural.
For independent developers and app teams who care about their users as much as their business.
Think through monetization before launch, from the role of ads in your product to the moments that could feel natural.
Revisit your current approach and identify the questions that could guide your next round of experiments.
Consider how audience context, different markets, and product evolution may shape your monetization choices.
You do not need a polished pitch. A few details about your app and the problem you want to solve are a good place to begin.
Share your app category, platform, stage, and a store link if it is already live.
Describe your current approach, your main challenge, and what a useful outcome looks like.
Use those details as the basis for a focused discussion about fit, scope, and priorities.
No. The starting point is your product and its users. Utility, lifestyle, content, and gaming apps can each call for a different monetization approach.
You can prepare a brief for a live app or a product in development. Include your current stage so the discussion can focus on relevant next steps.
Yes. Outline your current formats and your main questions in the project brief. Avoid sharing confidential credentials or user-level data.
No. Outcomes depend on your product, audience, markets, implementation, and other factors. Any goals, scope, and commercial terms would need to be discussed and agreed separately.
Visit our contact page to create and download a project brief. Online submission is not currently available; the page also lists our company’s postal address.
Let’s explore what’s possible for yours.